NICCE to open first physical store in spring

Nicce has announced the opening of its flagship store on Carnaby Street in spring 2022, marking the first physical flagship store for the brand.

The London store comprises 1,400 square feet of space spanning across two floors, and the space will reportedly host a variety of events and customer activations, expanding from the brands N-Studio division, and acting as a hub for Nicce’s consumers.

The store opening is set against a backdrop of “strong”, double-digit growth over the past few years and the continued global reach through Nicce’s retail partners and online store.

Additionally, Nicce has announced a new collection and direction will be unveiled over the next few months.

Samantha Bain-Mollison, Shaftesbury retail director, said: “We are happy to announce that Nicce will open their first physical flagship store on Carnaby Street in such a prime location under the iconic ‘Welcome to Carnaby Street’ arch. We are looking forward to being a part of Nicce’s new direction and are excited about the future of the brand.”

Matt Bullock, chief commercial officer, added: “The opening of our Nicce flagship store in Carnaby is part of our continued investment into direct-to-customer, accelerating the brand’s awareness through a priority retail trade zone and providing a space for customer interaction and community building, that remains at the core of our brand values.”