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Aldi has announced that sales of its plant-based products soared by 500% year-on-year during Veganuary.
The supermarket reportedly expects the increase in demand for its plant-based products to continue this year, with Aldi having expanded its range for Veganuary by more than 50% in response to demand.
Aldi said the “growing plant-based trend” is not isolated to Veganuary, as the company also saw a more than a 250% increase in 2021 for sales of its vegan range compared with the year prior.
The supermarket’s vegan offering spans from ready meals and frozen food to bakery items and confectionery, in a bid to provide plant-based alternatives in response to “increased” customer demand.
Julie Ashfield, managing director of Buying at Aldi, said: “Veganuary is getting bigger and bigger each year as the UK’s appetite and interest in plant-based food grows.
“In response to that demand we’re continuing to expand our vegan offering, giving our shoppers plenty of choice and all at great value. But it’s also a trend that we’re witnessing year-round and, as more and more people adopt this diet, we expect these products to remain popular throughout the year.”
