Online & Digital

Debenhams hires former JD Sports director as CEO

He was also previously group business development director at the Peacocks Group

Debenhams has hired former JD Sports multichannel director Daniel Finley as its new CEO. 

Finley spent 10 years at the sportswear retailer where he was responsible for all multi-channel operations at the group. He was also previously group business development director at the Peacocks Group. 

Commenting on his appointment in a Linkedin post, Finley said:  After an incredible decade as Group Multi Channel Director at JD Sports Fashion plc, I decided it was time to take up a new challenge. Today, I am excited to have started my new role as chief executive of Debenhams, following its acquisition last year by Boohoo Group.

“I am delighted to take charge of a great British heritage brand and looking forward to building on the progress that the team have made since it’s acquisition.”


The news comes following the Boohoo Group’s acquisition of the Debenham’s brand and website in a £55m deal in January of last year. 

At the time the online fashion retailer expressed its intent to rebuild and relaunch the Debenhams platform, which in result will help further the group’s stated ambition to lead the fashion e-commerce market, and grow into new categories including beauty, sport and homeware.

Boohoo stated it planned to expand the range of products sold via the Debenhams marketplace by maintaining “existing marketplace brand relationships” and adding new brands over time. 

Since then Boohoo has invested into marketing Debenhams and has even opened one dedicated beauty store.

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