Forever 21 has announced Winnie Park as its new chief executive officer, effective immediately.
Park joins Forever 21 from Paper Source, where she served as CEO for the past six years. During this time, she led the successful sale of the brand to an affiliate of Barnes and Noble.
Park will report to Marc Miller, CEO of SPARC. SPARC acquired Forever 21 in 2020 in partnership with Brookfield Property Partners.
Miller said: “We are thrilled to have Winnie join the Forever 21 team. She is an inspirational leader and team builder who brings deep omni-channel experience and a track record of successfully growing businesses with particular strengths in strategy, merchandising, marketing and branding.
“As CEO, Winnie will add fresh perspective and approaches in connecting with the Forever 21 customer which will help drive Forever 21 from its current $2B (£1.5bn) sales level to new heights of success as a leading brand in SPARC’s Fashion and Lifestyle brand portfolio.”
Park added: “As a longtime shopper and admirer of the brand, I am honoured to join Forever 21 at such a pivotal time of reinvention and reinvigoration.
“I am looking forward to partnering with this exceptional leadership team to continue the transformation of this brand with a focus on the Forever 21 community including its people, purpose and business priorities across digital and traditional retail channels.”