Frasers Group to expand FLANNELS with Ireland openings

Frasers Group has announced that three new Flannels stores are set to open across the Republic of Ireland, marking the first flagship to open outside of the UK.

The store openings will take place in Dublin, Cork and Blanchardstown, with the Dublin site set to be the next flagship in the brand’s roll-out of flagship stores.

Additionally, following the success of Frasers Wolverhampton, two further Frasers stores will open in Newbridge and Cork.

Flannels Dublin, Cork and Blanchardstown are set to open in winter 2022 and spring 2023, with Frasers Newbridge and Cork set to open in late summer 2022.

Frasers said its elevation strategy remains a “key player” in driving the long-term growth of the business.

David Epstein, managing director of Frasers, said: “Our ambitious plans mark a pivotal moment for the business, as we continue to expand and invest, we’re excited to enhance our presence throughout Europe and bring modern and engaging retail spaces to multiple locations in Ireland.

“As Flannels continues to disrupt and rethink retail, we’re excited to become the go-to luxury destination for a new audience and meet the ever-evolving demands of consumers, by providing an immersive retail experience.”