Online stores are preparing themselves for the next 10 days of shipping, with retailers expected to send up to 95% more parcels compared to the average shopping week, according to data produced by Sendcloud.
It revealed that consumers are most likely to shop for Christmas gifts online 10 days before Christmas, celebrated by free shipping day (14 December) where shoppers start to get ‘click-happy’ in the race against time.
It reports that retail sales typically spike in the lead up to Christmas, and this year online retailers expect to ship up to 95% more parcels, from decorations and food to festive gifts and glittering party attire. Consumers no longer need to run down to the shops for their last minute Christmas shopping.
Over Christmas itself, the volume drops back to a normal level, showing that most consumers order their presents well ahead of time.
Rob van den Heuvel, CEO and co-founder at Sendcloud, said: “Good preparation is half the battle. Last year, both retailers and carriers were taken by surprise by the huge flow of parcels.
“This year we know what to expect and the whole industry is giving their best to make sure customers get their orders in time for the holiday season. We recommend shipping with multiple carriers as this helps spread the load and allows merchants to be flexible in case of delays.”