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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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October Retail sales volumes rose by 0.8%, according to the latest data by the Office of National Statistics (ONS).

Non-food stores also saw a rise in sales volumes by 4.2% during the period, with second-hand stores, toy stores and sports equipment stores growing by 6.2%.

Meanwhile, clothing stores sales volumes in October 2021 were only 0.5% below pre-pandemic levels, with some retailers suggesting that early Christmas trading had boosted sales.

However, the proportion of retail sales online fell to 27.3% in October 2021, its lowest level since March 2020 (22.5%), but still substantially higher than the 19.7% in February 2020 before the coronavirus pandemic.

Aled Patchett, head of retail and consumer goods at Lloyds Bank, said: “October’s return to form – boosted in part by Halloween sales – suggests that inflation and the squeeze on household budgets have yet to curtail spending.

“Indeed, a high proportion of consumers are doing their Christmas shopping early this year given supply chain uncertainty and the potential for product shortages closer to the big day.”

He added: “It seems likely that consumers will be tightening their belts in the new year, particularly as some will be gearing up for a bumper Christmas after last year’s subdued festive season.”

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