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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Next has warned that it expects its sales growth to slow throughout the remainder of the year as pent‐up demand begins to diminish and supply chain problems continue to affect trade.

Despite stock availability improving, the retailer said it still remains a “challenge”, with delays in the international supply chain still compounded by labour shortages in the UK transport and warehousing networks.

However, in a recent trading update for the thirteen weeks to 30 October, the retailer saw full price sales increase 17% compared with pre-pandemic trading.

During the last five weeks of trading, the retailer beat its full price sales forecasted by £14m, which in turn generated £4m in profit.

The group said it anticipates that this will be largely offset by further investment in digital marketing and increased use of inbound air freight and other online distribution costs.

The group now predicts full-year profits will hit £800m, in line with its previous guidance.

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