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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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September retail sales volumes fell by 0.2% and by 2.6% when compared with the same period in 2020, according to the latest Office of National Statistics (ONS) results.

Non-food stores reported a fall of 1.4% in sales volumes in September 2021, which was mainly due to a 9.3% decrease in household goods stores such as furniture and lighting stores, and other non-food stores such as sports equipment stores, which dropped by 1.7%.

Despite relaxation of Covid-19 restrictions in summer 2021, in-store retail sales remained subdued. However, the proportion of retail sales online rose to 28.1% in September 2021 from 27.9% in August, which was “substantially” higher than the 19.7% in February 2020 before the pandemic.

Overall, retail sales volumes over the last three months fell by 3.9% when compared with the previous three months, partly because of strong sales in April when non-essential retailing re-opened.

Aled Patchett, head of retail and consumer goods at Lloyds Bank, said: “Consumers spending their weekends queuing for petrol further curbed sales in September after what was already a poor end to the summer.

“Even as we enter the traditionally buoyant golden quarter – normally the busiest period for retailers in the run up to Christmas – a number of challenges threaten to undermine confidence. Chief among these are the current high gas prices which create a challenge on two fronts by increasing operating costs and reducing the spending power of consumers.”

He added: “While these issues are likely to persist for some time yet, alongside rising stock costs and HGV driver shortages, retailers will hope that consumer plans to banish the memories of a particularly dour festive period last year go undeterred.”

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