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On the final episode of season three we sit down with Claire Watkin, CEO of The Fine Bedding Company, a fourth-generation business founded in 1912. She shares how the brand has performed in recent years and what its proposition really stands for today. We explore balancing heritage with innovation, building sustainability into products and operations, and the journey to a zero-waste eco-factory in Estonia. Claire also unpacks earning consumer trust, making the investment case, and her advice to the next generation of leaders.

Selco has announced plans to open two new branches in the last three months of 2021, in Canning Town next month and Rochester in December.

The new branches will create more than 60 jobs in local areas.

The warehouse-retailer will have opened three stores in 2021, after the launch of a Liverpool branch in April 2021.

The firm announced that for each of the new branches it will donate £3,000 to local charities and community groups through its Selco stars initiative.

Howard Luft, chief executive, said: “London and the South East have become real heartlands for Selco in recent years so we are delighted to be strengthening our presence further in those areas.

“The coronavirus crisis has been an extremely challenging period for the entire country and it’s been no different for us at Selco, but we are determined and excited to keep moving the business forward.”

He added:“ Selco has undergone a major branch expansion over the last decade and we are committed to continuing to support tradespeople across the UK by providing unrivalled availability, with the widest range of products in stock, as well as excellent customer service and trade pricing.”

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