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Asos announces plans to meet ESG goals by 2030

The four-point plan also includes promises on increased transparency and diversity, as well as aims to achieve net zero across the chain by 2030

Asos has announced the launch of its “fashion with integrity” (FWI) 2030 programme, a plan aimed at ensuring it meets its ESG goals by 2030. 

The plan includes a commitment to achieve net zero across the full value chain by 2030. 

The online retailer said the FWI 2030 programme is “focused on minimising Asos’ impact on the planet, delivering positive benefits for people who work in fashion and meeting increasing demands from customers for greater choice in responsible fashion”. 

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Asos said the programme is underpinned by four key goals: 

  • Asos will be carbon neutral in its direct operations by 2025 and achieve net zero across its value chain by 2030
  • A shift towards more circular systems, ensuring 100% of Asos own-brand products and packaging are made from more sustainable or recycled materials by 2030.·      
  • Increasing transparency, with the company promising to publish a “detailed human rights strategy and implementation reports annually from 2023”·      
  • Increasing diversity, with Asos aiming to ensure “at least 50% female representation and over 15% ethnic minority representation at every leadership”.

Nick Beighton, CEO, said:  “We are pleased to announce our FWI 2030 programme and stretching ambitions. Achieving these will make us a net zero business that embraces more circular systems and uses more sustainable and recycled materials in our products and packaging. 

“Our progress will be driven by a more diverse team with equity and inclusion at its heart, leading a business where transparency and human rights remain central to our approach. And, as we continue our journey to becoming a truly global retailer, our new goals will ensure that we do so sustainably and responsibly.”

He added: “We will work closely with our brand partners and our suppliers, and we will forge new relationships and partnerships to drive progress and build new solutions to enable the achievement of our FWI 2030 goals.”

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