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Columbia Sportswear appoints new Mountain Hardwear president

Troy Sicotte will take over the role, having previously served as vice president of sales for the brand

Columbia Sportswear Company has announced the appointment of Troy Sicotte as president of its Mountain Hardwear brand.

Sicotte previously served as vice president of sales for the past three years. Sicotte co-led the team with Mike Parker during the search for president, and will now take the reins. 

Craig Zanon, senior vice president for emerging brands, said: “Troy Sicotte is a modern, pioneering, and energetic leader with diversified experiences that will serve Mountain Hardwear well.

“We are happy and proud that Troy’s internal promotion facilitates a smooth transition for the team and business.”

Sicotte added: “My last three years with Mountain Hardwear have been the best ones in my career because of the hardworking and passionate people that have made this growth possible.

“I’m honored to now help lead the brand’s continued global growth alongside these amazing teams in Richmond, Portland and abroad. Our focus on innovative mountain sport products and thoughtful distribution will optimally serve consumers and our retail partners across the globe.”

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