Asda to hire 150 greengrocers amid £9m fresh produce investment

Asda has announced the appointment of 150 in-store greengrocers as a part of a £9m investment to extend its fresh fruit and vegetable service offerings.

Expected to be filled by a combination of external hires and internal appointments, the greengrocers will be based on shop floors across the UK.

They will be responsible for quality standards, product availability, and presentation of the produce area, as well being tasked with customer support when required.

Upon hiring, each new greengrocer will receive specialist training across a range of fresh produce areas, from how and where fruit and vegetables are grown to the optimum conditions in which they should be stored and displayed.

Initially covering 150 shops across the UK from October, the recruitment drive will be accompanied by wider investments to extend the choice of fruit and vegetables at Asda and introduce new fixtures and fittings for the supermarket’s fresh produce section.

Mike Snell, managing director of fresh produce at Asda, said: “The fresh produce section is one of the most popular locations in our stores and more than half of our best-selling lines by volume are generated from this area. 

“We know how proud our colleagues are about product quality and store standards and we are making this investment to enhance the experience our customers receive when shopping for fresh fruit and vegetables.”