Clothing & Shoes

Ralph Lauren enters digital fashion with Zepeto partnership

It marks the company’s first entrance into virtual economies

Ralph Lauren has announced its collaboration with Zepeto, the global social networking and avatar simulation app, allowing users to wardrobe their 3D avatars with exclusive products.

In the partnership, Ralph Lauren apparel is reimagined for the digital world of Zepeto, where users can immerse themselves in a virtual world with a personalized 3D avatar and socialise with other users.

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