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Urban Outfitters launches resale marketplace

Nuuly Thrift will be introduced in autumn 2021, where anyone can buy or sell women's, men's and kids' apparel and accessories

Urban Outfitters has announced the launch of Nuuly Thrift, a resale marketplace where anyone can buy or sell women’s, men’s and kids’ apparel and accessories.

Launching in autumn 2021, Nuuly Thrift will be a sister platform to Nuuly Rent, the subscription rental service for women’s apparel. 

The company said that customers will not be restricted to only URBN brands, and will have the opportunity to resell products from any brand, and these products will be merchandised on the platform. 

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When customers sell an item on Nuuly Thrift, they will have two options: transfer their earnings directly into their bank account, or redeem them for Nuuly Cash, which is worth 10% more at Nuuly Thrift and the URBN family of brands.

Richard A. Hayne, CEO and chairman, Urban Outfitters, said: “URBN has been in the vintage renewal business since our founding in 1970.

“With the launch of Nuuly Thrift, we’re excited for URBN to capitalize on shifting customer behavior and gain market share in the rapidly expanding online resale market.”

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