Bestseller, the owner of clothing brands such as Jack & Jones, Vero Moda and Vilahave, announced they will be working with three new businesses, Circular Systems, Nature Coatings and Evrnu.
It follows the launch of its innovation platform Fashion FWD Lab at the end of 2020 when Bestseller team up with Invest FWD, now its investment arm for sustainable fashion.
Since then, the company said they have been working together to “identify the right investment opportunities”.
Jeppe Bredahl, Invest FWD, said: “These innovations all have something in common: the potential to generate change in the fashion industry.”
Camilla Skjønning Jørgensen, Bestseller’s sustainable Materials and innovation Manager, added: “It’s extremely important that major brands are willing to invest in companies like these. Consequently, we must also accept the accompanying risk.
“With these investments we demonstrate that we are willing to move backwards in our value chain, investing at fibre level. And I can say as much that Bestseller is not done with exploring investments in this space.”