Wickes has announced that it has appointed Mohamed El Fanichi as chief information technology officer (CITO), effective from September 1.
Wickes said El Fanichi brings a background of international commercial and operations expertise in the retail sector, with a “strong track record” of leading major IT strategic and transformational projects that deliver business growth in the digital era.
El Fanichi joins from The Landmark Group UAE, where he has been CIO since March 2017. Prior to that he held a number of technology and business systems leadership roles for the Kingfisher Group where he worked from 2009 until 2017.
David Wood, CEO of Wickes, said: “Wickes has recently embarked on its journey as a standalone business and I’m delighted that Mohamed is joining us at this very exciting time.
“I’m very much looking forward to working with Mohamed to capture the many opportunities that technology affords us to deliver the best possible experience for our customers.”
El Fanichi added: “I’m delighted to be joining Wickes at this key moment for the business. I’m excited about how technology can help unlock the full potential of the Wickes customer proposition and can’t wait to get started.”