WWI helps women survivors of war rebuild their lives, by enrolling them on a year-long training programme.
Through the charity’s Stronger Women, Stronger Nations programme, women form supportive networks and learn life-changing skills, such as how to earn and save money, practical knowledge about her health and her rights and a marketable job skill.
The retailer is currently raising vital funds for marginalised women by donating 15% of its profits from sales of Global Explorer, to the cause.
The group will also be pledging a commitment from these sales over the course of the year-long partnership.
Sara Bowcutt, director of fundraising and partnerships at Women for Women International, said: “Amara couldn’t be a more perfect partner for Women for Women International – the brand’s family values, dedicated global community and commitment to giving back and making a difference are just a few of the reasons AMARA resonates with our mission.”
Sam Hood, creative director and head of buying, Amara, added: “We’re always looking to help worthwhile causes and the personal stories of hope and resilience, and survival against all odds from the women they serve has inspired us all at AMARA to get involved.”