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DFS FY21 revenues climb 10.4%

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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DFS Furniture has revealed its revenues increased by 10.4% during the first 49 weeks of FY21 when compared to FY19 levels.

In a trading announcement made ahead of the group’s full-year results on 27 June 2021, the furniture retailer claimed that it expects profit before tax for the period to reach £105m.

The growth was driven by a 92.1% increase in Q4 order intake for the 10 weeks to 6 June 2021 in comparison to pre-pandemic orders.

Moreover, a 222.5% spike in online orders throughout Q3 offset the group’s showroom closures in lockdowns two and three, as well as supply chain disruptions through the Suez Canal situation.

Tim Stacey, group chief executive at DFS, said: “This performance once again reflects both the underlying resilience of the group.

“Despite short-term supply chain challenges and a macro environment that’s hard to read, we believe the business is well set for growth, to be delivered in both a responsible and sustainable manner.”

Looking ahead, the group expects to see underlying profit before tax of between £66m and £96m in FY22.

Stacey added that DFS will “continue to invest in key strategic initiatives” that include the firm’s digital channels, showrooms, final mile logistics facilities, and “new investment in UK manufacturing and capacity”.

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