Analysis
Why increasing the plastic bag charge won’t be enough to reduce consumption
By Tom Laranjo, MD at behavioural planning agency Total Media
![](https://b855165.smushcdn.com/855165/wp-content/uploads/2021/06/Tom-1-scaled-e1622729665241-780x470.jpg?lossy=1&strip=1&webp=1)
In a bid to stop the environmental damage caused by plastic bags, the government has recently increased the charge for “single-use” bags from 5p to 10p. The increase, albeit minor, has been touted as a major step in changing consumer behaviours by the media.You'll need to
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