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Moncler appoints new chief brand officer

Gino Fisanotti will report directly to Remo Ruffini, chairman and CEO of the group and will also join the strategic committee as strategic director

Moncler has announced that Gino Fisanotti has been appointed to the newly created position of chief brand officer, with effect from 7 June 2021.

Fisanotti will report directly to Remo Ruffini, chairman and CEO of the group, and will also join the strategic committee as strategic director while Roberto Eggs will assume the role of chief business strategy and global markets officer.

He will help address the brand architecture, strategy and storytelling across all touchpoints, while supporting the company in embracing a new concept of luxury.

In his role, he will also contribute to the future evolution of the Moncler brand with responsibilities including strengthening the connections between creativity, collections, product categories and communications to enhance Moncler’s customer experience from a multichannel perspective.

Fisanotti joins Moncler after working at Nike for 23 years, rising from retail and marketing roles in South America and Europe to global VP of sportswear, North America VP of marketing. Most recently, he served as Nike’s first ever brand creative officer.

Ruffini said: “Due to his professional background and strong brand building knowledge gained during his extensive international career, Gino is the ideal candidate to support me in shaping Moncler’s further development towards a consumer culture company driven by purpose, experience, and a sense of community.

“Together with Gino, we will continue to push cultural and creative frontiers beyond fashion and beyond luxury.”

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