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Luxury Goods

BMG completes Duchamp acquisition

The deal represents a continuation of BMG’s acquisition spree, having bought the American outdoor brand Penfield in January 2021

Brand Machine Group (BMG), a global licensing firm, has announced the acquisition of luxury UK men’s clothing and accessories company Duchamp for an undisclosed fee.

The deal represents a continuation of BMG’s acquisition spree, having bought the American outdoor brand Penfield in January 2021.

In turn, Duchamp will operate as one the international fashion licensing group’s brands alongside Russell Athletic, US Polo Assn, Jack Wills Kids, Lyle and Scott Junior, and Elle Junior.

BMG also revealed that Mark Frost has been appointed as head of design at Duchamp, with the ‘Spring Summer 22’ collection to be his first.

Having previously served roles at Kent and Curwen, Gieves and Hawkes, and Tom Ford, Frost aims to place an emphasis on “quality and function rather than trend”.

He said: “As the world of modern tailoring continues to evolve, Duchamp will utilise expertise construction techniques and hand finishing to shift focus towards comfort and versatility for the wearer. 

“Lightweight canvases, soft shoulders and high twist fabrics will provide both function and style. The range is as easy to pair a dress shirt and iconic Duchamp tie as a luxury T-shirt, the new tailoring range will give customers a feeling of ease.”

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