Sky has announced the opening of its largest store to date at the Trinity leisure destination in Leeds.
The new shop forms part of Sky’s strategy to move into bricks and mortar retail, to deliver an “enhanced” customer experience and showcase the wider Sky offer.
The shop brings the digital company’s TV, mobile, and broadband products under one roof, with the Trinity unit separated into designated themed areas including a customer hub and “access all areas” stage for interactive experiences.
Comprising 3,040 sq ft in total, it provides a space for customers to speak with Sky’s expert advisors and test out the brand’s latest innovations.
Matthew Price, retail director, Sky UK, said: “Sky has a long and positive history with Leeds. With our major technology hub just around the corner at Leeds Dock, it made sense to open our largest Sky shop yet in the heart of the city.
“The space at Trinity is the best place to showcase everything Sky can do, and we are delighted to have opened this experiential shop to new and existing customers.”
James Hutchinson, portfolio manager at Landsec, added: “In an omnichannel world of retail, Sky’s new retail strategy highlights the benefits of physical retail spaces which focus on a redefined customer experience.
“It is testament to Trinity’s draw, as the prime retail destination in the heart of Leeds, that Sky have chosen the centre to open not only their biggest shop to date, but also the first within Yorkshire.”