Grocery sales growth slows in Q1 2021

Despite online grocery sales growth also slowing over the past four weeks, it remained 89% higher than in 2020, with Ocado’s revenues surging 33.9%

Grocery sales reportedly rose 7.4% during the 12 weeks to 21 March 2021, representing a slowdown in growth as sales are annualised against 2020 spending.

According to research conducted by Kantar, sales across the most recent four weeks marked a 3% year-on-year decline.

The study found that although shopping had slowed when compared to March 2020, with 117 million fewer trips to the supermarket taken in March 2021, it remained above pre-pandemic levels.

As eating out restrictions remain, the average household reportedly spends an additional £134 on take-home groceries when compared to 2019, resulting in a 15.6% sales growth across the 12-weeks to 21 March from 2019 to 2021.

Despite online grocery sales slowing over the past four weeks, they remained 89% higher than in 2020, with Ocado’s revenues surging 33.9%.

As for other individual supermarkets, Tesco’s sales increased by 8.5% when compared to the same period last year, while Morrisons’ revenues grew 8.7%.

Sainsbury’s experienced slower sales growth at 7.3%, while Lidl and Aldi also saw sales growth slow to 2.9% and 1.5%.

Co-op boosted its sales by 7.1% and Waitrose by 5.1%, with Iceland increasing its revenues by 14.3% for the period.

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