Nisa has announced that it will invest £2m into cutting wholesale prices.
The grocer, which is a subsidiary of the Co-operative group, said the move would allow its “partners to remain competitive”.
According to Nisa, the investment has reduced the wholesale price of many Co-op own brand products, including chicken fillets, baked beans and flour, and is available to partners now.
The retailer, which has over 1000 partners in the UK, also noted that branded items such as Lucozade, KitKat and Cathedral City Cheese would also receive a price reduction.
Ken Towle, CEO of Nisa Retail, said: “We are always looking for ways to ensure our partners can adapt and grow in a fast-evolving market; this significant investment in price will ensure our partners stay competitive across a basket of goods, helping to drive sales and margin in key categories.”
It comes as Nisa also announced that it is also investing in its logistics and delivery network as part of a “new commitment to being the number one distribution partner of choice for independent retailers”.
This includes a substantial investment in new vehicles as part of Nisa’s ‘fleet refresh’ programme, helping to secure new specialist temperature-controlled vehicles.
Alongside the investment in its vehicle fleet, Nisa is upgrading its depot sites, with improvements in refrigeration and freeze plants underway to cater to the growing partner demand for fresh goods.
Kerinne Oliver, head of logistics at Nisa, said: “The distribution network is central to our wholesale proposition – the investment in replacing vehicles, upgrades to depot sites and data driven development will all streamline efficiencies and improve delivery service levels for partners.
“Our focus for 2021 is to enhance our data collection methods within the logistics operation, helping us to better identify trends and reduce layers of cost.”