Fred Perry has revealed that it is set to launch a new flagship store on the ground floor of Manchester’s Afflecks building.
Expected to open this Summer, the store and showroom will cover 2,820 sq ft of retail space on the corner of Oldham Street and Church Street.
The brand will commence trading from the iconic Northern Quarter site following a relocation from its current store on Police Street in Deansgate.
Richard Gilmore, managing director at Fred Perry, said that the group is “delighted” to be moving to a “space we can be truly proud of”.
He added: “The area has no shortage of strong associations to ground-breaking music and subcultural style – something we continue to champion.
“Our retail spaces aren’t just shops, and we’re looking forward to sharing what we do with the Manchester community as part of an exciting continuation of Fred Perry and Afflecks’ mutual commitment to heritage and innovation.”
Run by property company Bruntwood Works, the Afflecks building is an indoor market that hosts a number of independent stalls, small shops and boutiques.
Chris Middleton, senior retail manager at Bruntwood, said: “Fred Perry is a true icon, and we’re delighted to be welcoming them to the ground floor of our famous Afflecks building.
“The addition of this much-loved brand will bolster the retail community in the Northern Quarter neighbourhood, building on Oldham Street’s offering as a lifestyle-led shopping destination.”
He added that following a “challenging 12 months for retail”, the move feels “particularly exciting”.