Analysis
Happy Shopping: Bringing a little emotion to ecommerce
By Kyle Wheeler, associate creative director at digital agency R/GA London
![](https://b855165.smushcdn.com/855165/wp-content/uploads/2021/03/blake-wisz-Xn5FbEM9564-unsplash-895x540.jpg?lossy=1&strip=1&webp=1)
Happy shoppers loyally return, they generate more value, they advocate and create more business. It’s the ultimate goal for every direct-to-consumer business.You'll need to
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