Online & Digital

More than half of retailers are ‘resistant’ to digital progress

New research by Sigma Dynamics reveals that businesses are at risk if they do not adapt to the digital revolution

More than half of retail industry C-suite executives, directors and senior managers (51%) are “resistant” to digital progress, according to a new survey by Sigma Dynamics.

The firm’s ‘Connected Enterprise’ report, commissioned in partnership with applied futurist Tom Cheesewright, revealed that retailers are skeptical about the benefits of implementing new business technology.

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