Online & Digital

Year-on-year online gift cards and e-vouchers increase by 117%

According to the latest analysis by the Gift Card & Voucher Association (GCVA) and KPMG UK, there was strong growth in the online channel for both Business to Consumer (B2C) and Business to Business (B2B) gift cards and vouchers

Year-on-year sales of online gift cards and e-vouchers have increased by 117% during the second half of 2020 as Covid restrictions affected consumer trading.

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