Pentland Brands, the owner of brands such as Mitre and Speedo, has announced it has signed up over 1,200 retailers to its new online ordering service.
The group has strengthened its B2B online offering through its retail platform, Pentland Connect.
Retailers will now be able to order products from across the brand portfolio 24/7 through the service.
The platform is set to expand its purview into international markets, serving retailers across Europe and now looking to expand to the US.
Paul Savrimoothoo, UK commercial director at Pentland Brands, said: “With ways of working in retail changing rapidly, particularly in the current challenging circumstances, our priority is to make sure we remain agile in developing the best propositions and platforms for our retail partners.
“It’s great because Pentland Connect gives them more control over how and when they can buy our products and our hope is that, by the end of the year, our full brand portfolio will be available.”