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Pentland Brands appoints positive business director

Sara Brennan is the first person ever to take on the role and will be tasked with accelerating business strategy with an emphasis on social and environmental impact

Pentland Brands, the retail group which owns brands such as Lacoste, Boxfresh and Speedo, has appointed Sara Brennan as its first ever positive business director.

Brennan will be responsible for accelerating the fashion retail group’s business strategy with an emphasis on its social and environmental impact.

Since joining Pentland in January 2019 as its head of Corporate Responsibility, Brennan has played a crucial role in introducing sustainability within the company.

For her work in ensuring high standards of accountability and transparency with suppliers and partners during the Covid-19 pandemic, Pentland was recognised in a special ‘Ethical Fashion Guide: COVID-Edition’ published in autumn last year.

Speaking on her appointment, Brennan said: “Pentland has a long track record of being a responsible business and I’m looking forward to working with everyone in the Pentland family – who I know really want us to make positive impact – across the areas of sustainability, ethical trade, health & wellbeing and environment.”

Chirag Patel, CEO of Pentland Brands, added: “As a business, we constantly factor in the social and environmental impact of what we do.  

“Today, more than ever, it’s essential that we remain focused on our goal of being a positive business as it relates to people and our planet.”

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