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H&M partners with Simone Rocha

The collaboration will see the Irish designer’s signature tagged on womenswear, menswear and clothing for children

H&M has announced its partnering with Simone Rocha, the Irish designer known for celebrating her inter-ethnic heritage, on an upcoming collection.

The collaboration will see the designer’s signature tagged on womenswear, menswear and clothing for children.

The new collection is set to launch on 11 March 2021, which will also commemorate a decade of the Simone Rocha label.

Rocha said: “I am so thrilled to be working with H&M on this very special collection. It truly is a celebration of the signatures of my brand, and the influences that have shaped me.

“As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garcons – it’s such an amazing list of alumni to be a part of.”

Ann-Sofie Johansson, H&M’s creative advisor, said: “Simone Rocha has been on the H&M wish-list for some time. This collaboration offers a new audience the chance to own a very special piece of design history.

“All of us at H&M have been so inspired to work with a female designer who spends so much time thinking about contemporary femininity, and womanhood, and who is so committed to excellence in craft and design, from the process of developing special fabrications, to pushing silhouettes, shapes and embellishments.”

She added: “Every garment within this collection is unique, special and the result of years of work and meticulous research.”

 

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