More than six million glasses of prosecco and 2.7 million servings of panettone were sold by the retailer over the Christmas period, as the firm benefitted from restrictions to restaurants and non-essential shops.
The supermarket was facing such high demand over the period that it was selling 7,000 glasses of mulled wine and nearly 17,000 deluxe mince pies for every hour of December.
Christian Härtnagel, managing director at Lidl UK, told the BBC: “Despite this Christmas being a difficult time for many across the country, we are pleased to have been able to help our customers enjoy themselves.”
He added that the brand gained four new stores in December as it continues to carry out its “expansion and investment plans”.
Nationwide restrictions have also led to a positive spike in revenue for takeaway company Just Eat, who saw orders in the UK increase 58% in the last three months of 2020 when compared to the same period of 2019.
Jitse Groen, owner and founder of the firm, dubbed the company’s UK progress as “particularly exciting”, with demand reportedly rising almost five-fold for the period.
Retail Sector has contacted Lidl for further comments.