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Aldi has reported “record high” Christmas sales for over the Christmas period due to a spike in demand for premium products.
Sales increased year-on-year by 10.6% over the holiday period, with the supermarket also seeing strong growth in its online Wine and Specialbuy offering, as sales increased by 75% from the previous year in December.
Seasonal trading was assisted by strong demand for Aldi’s beers, wine and spirits with the supermarket selling 4.5 million bottles of champagne, sparkling wine and prosecco.
To meet consumer demand, the supermarket chain recently announced it would spend an additional £3.5bn a year with British suppliers by 2025 as part of its expansion plans.
Giles Hurley, chief executive officer at Aldi UK, said: “We had a record Christmas with unprecedented demand for our award-winning products as customers pushed the boat out more than ever before.
“We are expecting significant sales growth this year as we open new stores and bring Aldi to more locations across the UK.”
He added: “With the vast majority of our grocery products now coming from British suppliers, our growth will lead to additional jobs and investment in our UK supply chain.”
