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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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GfK’s long-running Consumer Confidence Index increased by six points to -30 in June.

The measure for the general economic situation of the country during the last 12 months has improved by one point to -59, but is still 27 points lower than in June 2019.

Expectations for the general economic situation over the coming 12 months were also up by nine points to -48 points.

Additionally, the Major Purchase Index increased nine points to -32 in June, 30 points lower than the same period last year.

Joe Staton, GfK’s client strategy director, said that due to all of the measures rising during the month, there has been a “particularly strong increase in future perceptions of personal finances and the economy”.

However, he noted that it’s still “a story that’s about negative numbers” and added it is “too early to say that consumers are moving on from the Covid-19 crisis”.

Staton said: “The initial fall we announced on 6 April (-9 down to -34) was the biggest ever since this survey’s origins in 1974. You have to go way back to the 1979 oil crisis to find anything that comes close. This latest improvement may be misleading.

“Consumers appear to be confused and some are not sure what to think. Yes, we have seen queues as some shoppers return to battered high streets.”

He added: “But with economists warning that the post-lockdown upturn might not restore GDP to pre-Covid-19 levels, and with the labour market set for more job losses, we have to question whether we are seeing early signs of economic recovery or that infamous ‘dead cat bounce’. Most bets will be on the dead cat.”

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