In his new role, Cuthbertson will be responsible for brand, product, store and creative direction strategy.
He succeeds Michael Bastian, who will continue as creative director on an interim basis until Cuthbertson’s arrival later in the year.
Prior to the Arcadia Group, where his role consisted of overseeing all design and product as well as designer collaborations, idol and boutique collections, Cuthbertson held the position of design director for Robert Cavalli where his remit included menswear, womenswear, accessories, beachwear and swimwear, optical, children’s, bijou, home and all licensing products.
Cuthbertson’s other roles included creative director with Sass and Bide and M Webster Holdings, both based in Australia, and with Rene Lezard and Burlington/Ralph Lauren.
Rachel Osborne, CEO, said: “We look forward to welcoming Anthony, whose experience at a number of high-profile brands has given him an excellent understanding of what it takes to amplify a brand and make it more relevant.
“His experience will be particularly valuable as Ted Baker sets out to expand its product and its relevance, a crucial part of its strategy to return Ted Baker to profitable growth.”
She added: “We would like to thank Michael Bastian for his significant contribution as our interim creative director.”
The news comes as Ted Baker announced the appointment of David Wolffe as its new chief financial officer with immediate effect.
Wolffe, who will join the board immediately, has over twenty years’ experience in finance roles for both public and private businesses, including the group CFO role at HMV Group where he addressed a range of retail and financial challenges.