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On the final episode of season three we sit down with Claire Watkin, CEO of The Fine Bedding Company, a fourth-generation business founded in 1912. She shares how the brand has performed in recent years and what its proposition really stands for today. We explore balancing heritage with innovation, building sustainability into products and operations, and the journey to a zero-waste eco-factory in Estonia. Claire also unpacks earning consumer trust, making the investment case, and her advice to the next generation of leaders.

WHSmith and Sainsbury’s has announced its partnership to help NHS staff amid the coronavirus pandemic.

WHSmith will be stocking an extended range of Sainsbury’s grocery products to “support the incredible work of the NHS through this challenging time.”

The partnership will be available in over 80 hospital stores to include essentials such as toilet paper, pasta and long-life food. NHS staff will continue to receive a 20% on all products at the WHSmith hospital stores, which includes Sainsbury’s items.

In a statement on Twitter, WHSmith said: “From today, we will be extending our grocery ranges in 80 of our hospital stores in partnership with Sainsbury’s, to include essentials such as toilet roll, pasta and long-life food.

“We hope this goes some way to making life a little easier for these amazing people. Our NHS discount of 20% also applies to Sainbury’s products in store.”

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