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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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The parent company of Zara has closed almost 4,000 of its stores across the globe amid the recent outbreak of the coronavirus.

Inditex warned the pandemic has had a “significant impact” in certain markets resulting in temporary closures of 3,785 of its stores, as the group was forced to close in 39 markets globally.

Inditex said it is currently “too early” to quantify the future impact of the virus’s effect on future revenues.

The group said in a statement: “As Covid-19 has spread around the world, the group has been introducing and implementing the procedures needed to prevent transmission since the beginning of the outbreak, closing stores as necessary in certain areas. It intends to continue to fully cooperate with the health authorities.

“The spring-summer collections were initially very well received by our customers in February. However, the global expansion of Covid-19 has since had an impact in certain markets.”

The update followed the group reporting an 8% increase in net sales to €28.29bn (£26.58bn) in its full-year results ended 31 January 2020.

Online sales also increased by 23% in the period as gross profit increased by 7% year-on-year to €15.81bn (£14.85bn).

Meanwhile, the group also reported a 6.5% increase in like-for-like in this period, as the company reported an increase in its earnings before tax and interest to €7.6bn (£7.1bn) from €5.5bn (£5.2bn) in the previous year.

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