The world of retail is ever-transforming and ever-evolving. From the experience-first stores to emerging technologies such as smart displays and self-checkouts, one can say that the shopping experience has now been taken to the next level. However, there’s one facet in the retail evolution that’s quite apparent these days, which is the rise of menswear in retail due to the increase in male shoppers.
That said, here’s what you should know about the newest trend—menswear.
The rise of menswear
Gone are the days when only women were allowed to embrace the world of retail. Today, men are gradually taking space and will soon begin to occupy retail stores. Thanks to the luxury brands and mainstream retailers, they are waging campaigns to promote the male interest in fashion. As a result, men have become more open and engaged in male fashion and styling. In fact, research shows that the entire menswear market is expected to surpass womenswear by 2021.
Men’s attitude towards fashion
As early as this year, it’s been widely accepted for men to keep up with fashion trends and streetwear culture. If they don’t, many of them feel as if they are out of touch with the rest of society. Because of this, many men now go out of their way to enhance their wardrobes and can go as far as investing in high-end statement pieces. They are now spending more money on clothes and have more time to wear their favourite brands. It’s now ushering in an era of male fashion empowerment.
The prevalence of unisex styling
There’s no denying the prevalence of unisex styling that is widely available these days. Men’s fashion has impacted all genders, which is another elevation in the world of fashion. This unisex styling has significantly affected dressing for all people, regardless of gender. Men of all ages and from different walks of life have started going beyond traditional clothing, which is why you can expect to see these brands edge more firmly into mainstream fashion.
The culture of sneakerhead
The idea of being a ‘sneakerhead’ is a phenomenon that has transformed into a symbol of one’s personality. Did you know that the Sneakerheads and “Hype Beast” culture have now taken the world by storm? They have also led directly to a rise in retail spending for men. Men love to wear their sneakers these days, from the most recent Yeezy drop to the latest Nikes.
As such, major brands and retailers now capitalize on the power of the shoe by implementing the sneaker “drop” concept. They create a hype with celebrity endorsements and limited-editions to develop a sense of urgency for men to have the latest pair.
The impact of menswear on retailers
Menswear has created an immense opportunity for retailers across the globe. As more and more men have accustomed to fashion trends, this is an opportunity that retailers should not miss out on. This means knowing how to alter the brand’s shopping experiences to cater to men exclusively and to grab their attention and provide them with an unforgettable shopping experience. This also involves the creation of men-centric stores for the benefit of male shoppers.
Menswear has become all the rage in the retail world. The changing consumer behaviour of men towards fashion is something that can no longer be ignored, and retailers should do what it takes to meet the needs of male shoppers. Know that this inevitable transformation will surely elevate the fashion industry.
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