Adams will take over the role from Tony Bennett, who has decided to step down from the board for “personal reasons” and will leave the business in February 2020. Adams will join Moss Bros in the same month and complete a handover with Bennett.
Prior to his role at Ted Baker, Adams was previously the CEO at Ideal Shopping, a role he was appointed to following a period as CFO. He has also held a number of senior positions including finance director at Argos for three years from 2013 to 2016 and also held the same role at Homebase before that.
Brian Brick, Moss Bros CEO, said: “I am delighted to welcome Bill to Moss Bros. Bill has considerable experience across a variety of different retail businesses, and will no doubt bring valuable additional insight to the business.
“We have recently implemented a clear and comprehensive strategy with clarity, unity and focus in place across the business. Bill will join us at a time where we can leverage the Moss Bros brand further into new channels. I believe Bill’s experience will enable him to make an immediate contribution to our future.”
He added: “I would like to take this opportunity to thank Tony on behalf of all at Moss Bros for his considerable contribution and support he has given and wish him well for his future endeavours.”
Adams said: “I am very much looking forward to joining Moss Bros and working with Brian and the team. I believe the brand has a great future and I am excited about being part of the future direction of the company.”