The appointment comes as Cox and Cox experiences “strong business performance”, driven by Bell in his former role as the company’s chief operating officer. It revealed that sales have grown 35% with a “sharp increase in profitability” through a focus on customer metrics and new range launches.
Previously at Boden, Bell was “instrumental” in driving brand awareness and international growth during his 11 years as head of, and subsequently, director of marketing with the company adding he is now “perfectly placed” to take Cox and Cox on a similar journey.
Leaving Boden in 2014, he held the position of customer marketing director at Charles Tyrwhitt before joining Cox and Cox in 2018 with a brief to drive awareness and growth.
Commenting on his new appointment, Bell said: “Cox and Cox is at a very exciting stage of its journey, and I am extremely proud to be a part of it. So much good work has been done in the past two years, laying down a foundation for profitable growth, and ensuring that we build on this momentum.”