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Image credit: Robert Lindholm

H&M Q3 profits spike 25%

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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H&M has reported a 25% spike in net profits during Q3, which it attributed to “continued development of more full-price sales and reduced markdowns”.

In the three month period ending 31 August, the Swedish clothing retailer said profit before tax increased to SEK 5bn (£410m), ahead of analysts expectations of SEK 4.9bn (£400m). It also marks the company’s first quarterly profit increase in almost two years.

Thanks to “well-received summer collections” H&M reported that net sales also increased by 12% to SEK 62.5bn (£5.1bn). Revenues were also boosted by a 30% increase in online sales.

The company added that revenue growth was good in “many markets”, including the US where sales in local currencies rose by 19%, Poland by 20%, Italy by 15%, Russia by 12% and India by 29%.

Karl-Johan Persson, H&M CEO, said: “Well-received summer collections and increased market share show that we are on the right track with our transformation work to meet customers’ ever-increasing expectations.

“The continued development of more full-price sales and reduced markdowns contributed to a 26% increase in operating profit in the third quarter, all while maintaining a high level of activity in our transformation work.”

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