Supermarket growth remains flat over summer

Supermarket growth remained flat for the 12 week period to 11 August, with all chains barring discount brands Aldi, Lidl and Iceland reporting a drop in sales.

Sales at Asda and Tesco who maintain the largest share of the market, shrunk by 1.5% and 1.6% respectively for the period, according to data from Kantar Worldpanel.

Discount retailers Aldi and Lidl continued to record growth, with sales increasing by 6.2% and 7.7% respectively. Nearly half of all households shopped in an Aldi during the past 12 weeks.

Ocado claimed the top spot as the UK’s fastest growing grocer, increasing sales by 12.6%, now taking a 1.4% share of the market.

Fraser McKevitt, head of retail and consumer insight at Kantar said,: “The memory of last year still looms large for retailers and this summer’s comparatively poor weather, combined with low levels of like-for-like price rises, have made growth hard to find for retailers.

“July’s hottest day on record wasn’t enough to shift the market into growth, but the grocers will have been encouraged by glimpses of better weather during the past four weeks which helped boost sales of summer staples like hayfever remedies, suncare and burgers by 17%, 8% and 5% respectively.”

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