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Card Factory appoints former Tesco boss as CCO

Card Factory has announced the appointment of Adam Dury as chief commercial officer, effective 26 August 2019.

According to the retailer, Dury has “extensive” experience in the retail industry having worked for Tesco for 14 years in a number of roles including most recently, category director of home, seasonal and design in the UK and Central Europe.

In this role he was responsible for the transformation of Tesco’s home and seasonal categories launching two new home brands, identifying new tactical products and implementing a multichannel Home and Seasonal sales strategy, leading to a return to like for like sales growth and profitability.

Dury, who also joins the group’s executive board, will be responsible for Card Factory’s commercial strategy, including supply chain and shopping experience, as well as the ongoing development of its market leading range of quality, value for money products.

Karen Hubbard, CEO of Card Factory, said: “I am excited that Adam will be joining us as our new chief commercial officer. He has an excellent understanding of what customers want and a proven track record of delivering it commercially.

“He brings with him a wealth of valuable experience which will benefit us as we continue to improve the range and quality of our card and non-card options and grow Card Factory’s market leading position.”

Dury added: “I am delighted to be joining Card Factory at such an exciting time in its journey to become an industry leading, multichannel business. I have been watching and admiring from afar as the business has delivered growth year after year whilst remaining true to its core mission of being trusted for quality and value, and as a destination for merchandise to celebrate everyone’s life moments.

“The vertically integrated model, including in-house design and UK production, enables the business to continually exceed customer expectations. I’ve been fortunate to have already met colleagues from the shop floor and the design & support offices, and their passion for the brand is clear for all to see. I am proud to be joining a unique, customer centric and hugely successful business.”

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