ADVERTISEMENT
Online & Digital

Online retail sales bounce back in June

Online retail sales rose by 8.5% year-on-year, the strongest growth this year, according to the latest IMRG Capgemini eRetail Sales Index.

Sales bounced back after a slump in May, which saw online sales suffer their worst growth on record at +1.9%.

Clothing recorded the highest growth so far this year with a rise of +15.7%. This was boosted by good results in both menswear, which saw its strongest performance of 2019 at +31.2%, and womenswear, which reversed last month’s negative growth to achieve an increase of+3.3% versus 2018.

There was also positive performances for health and beauty +20.4% and home and garden +9.8, elsewhere the results continued the negative trend for electricals at -23.0%, and gifts -23.4%.

Andy Mulcahy, strategy and insight director, IMRG, said: “The trading environment for online retail in the first half of the year has been tough; for the previous three months (March-May), growth was just +2.2%. June then can be interpreted as a bounce-back, particularly given it was building on strong growth of +16.1% in June 2018.

“However, the discounting has been heavy so the margins achieved may not be high – online clothing sales were up +15.7%, but the average basket value for clothing was down -25%. That doesn’t suggest shopper confidence is very high.”

The sectors that were affected considerably in the second quarter were garden at -45%, beer, wine and spirits -6%, and accessories -11%, partly driven by the weather and events driving spending last year.

Back to top button

Please disable your ad-blocker to continue

Ads are the primary way in which publishers generate the revenue needed to pay their staff. If we can't serve ads, we can't pay journalists to write the news.