High Street

Superdry’s global revenue surges to £1.6bn

Fashion retailer Superdry global brand revenue surged by 22% to £1.6bn for the 12 months to 28 April.

In a trading update Superdry said the growth was driven by “continued strong progress in Superdry’s capital light channels, wholesale and ecommerce”, which delivered sales growth of 29.6% and 25.8% respectively.

Additionally the company expects to see underlying full-year profit before tax to be in the range of £96.5m to £97.5m, a double digit increase compared with the previous year.

Superdry also announced during the year it saw a 24% increase in the number of Superdry franchise locations, with 75 franchise stores opened across 33 countries in the year with wholesale relationships in eight new markets.

Euan Sutherland, chief executive, said: “Superdry has delivered another good year of brand revenue and profit growth as we have sharpened our focus on our successful global digital brand strategy. We benefit from a clear brand positioning, an agile infrastructure that serves our global consumers through a truly multi-channel proposition and increasing operational excellence.

“Our multi-channel proposition means consumers can choose how they want to engage with the brand, allowing them to switch easily between our stores and our digital channels. While the consumer environment remains challenging, we are confident that Superdry’s reputation for quality, design detail and strong value for money, underpinned by our continued investment in the business, leaves us well placed.

“We remain focused on the growth opportunities ahead and confident in the quality of sustainable earnings growth we can deliver over the long-term.”

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