Lyttle joins boohoo following an eight-year tenure at Primark Stores Limited, a division of Associated British Foods plc. Boohoo said his appointment is a “key constituent” of the group’s strategy in positioning for its next stage of its growth.
The move comes as part of an executive shake-up at Boohoo which sees Mahmud Kamani and Carol Kane, previously both joint chief executives, assuming the roles of group executive chairman and group co-founder and executive director respectively.
Additionally its non-executive chairman Peter Williams has stepped down from his role as with effect from today.
It added that the search for non executive directors is “progressing well”.
A Boohoo statement read: “The search process to recruit two new independent non-executive directors is progressing well. A further announcement will be made on appointment of the successful candidates in due course.”