French beauty retailer L’occitane has partnered with retail delivery startup On The Dot to launch its same day delivery service proposition ‘Ship From Store’ across the UK.
The service has launched in London and there are plans to it extend across the remaining 86 UK stores in early 2019.
On The Dot’s technology will integrate directly with L’occitane’s website meaning customers can opt-in at the online checkout or even via an in-store portal accessible on a tablet, as part of the overall customer experience. Customers in London can now select a two-hour delivery window of their choice that day or the next day, between 11am and 6pm, seven days a week.
With 40% of online shoppers saying they would pay an extra charge for same day delivery [PwC Global Consumer Insights Survey 2018], the French cosmetics company is hoping delivery will help it drive growth and increase market share in the UK and other major European markets including France, Germany, Italy, Spain and Switzerland.
This new service is part of L’occitane’s existing commitment to providing “premium customer experiences” such as online advice via live chat channels, access to peer reviews on product pages as well as free samples and gift wrapping.
Paco Ribagnac, supply chain director at L’occitane, said: “Delivery is key in providing an effective 360 customer experience. We want to provide our customers with quick and efficient purchasing solutions. By teaming up with On The Dot we are able to offer an unrivalled same day delivery service to any address within London, which is taking us to the next level of convenience.’’
Santosh Sahu, CEO of On The Dot, added: “Today’s retailers need to offer customers a frictionless experience across bricks and clicks if they are to compete against rival online giants. Amazon’s growing monopoly across almost every retail sector imaginable is reshaping consumer expectations, pushing convenience and immediacy to the centre of every purchase decision.
“These are commodities that today’s customers are unwilling to forego. With our service that is uniquely underpinned by ten years of data, L’occitane can rise above using delivery as an important differentiator to leverage sales and drive growth.”