Luxury fashion house Burberry has announced a marginal like-for-like sales increase over December as it "continued to build brand heat\u201d around its new creative direction. \r\n\r\nBurberry said that same store sales increase by 1% during the 13 weeks ending 29 December. This is despite total retail revenues having dropped by 1% from \u00a3718m to \u00a3711m - however this is an improvement on the 3% decline it reported in its last financial half-year. \r\n\r\nThe group said it made \u201cgood progress\u201d in the quarter as it continues its turnaround plan \u00a0and added that it \u201cbuilt brand heat and continued to shift consumer perceptions, while maintaining our focus on our financial and operational objectives\u201d during the period. \r\n\r\nCEO Marco Gobbetti said: "I am pleased with our progress in the quarter as we continued to build brand heat around our new creative vision and shift consumer perception of Burberry. Excitement is growing ahead of next month's launch of Riccardo's debut collection. We will continue to manage the business dynamically as we reposition the brand. We confirm our outlook for the full year."\r\n\r\nIn the update Burberry added that its wholesale clients \u201cresponded positively\u201d to to Tisci\u2019s commercial product lines as it continues \u00a0the transformation of its distribution network and said that preparations are \u201con track\u201d for the launch of Tisci\u2019s debut runway collection arriving in stores from late February.