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Online retailer Mahabis falls into administration
Image: Design Milk

Online retailer Mahabis falls into administration

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Mahabis, a specialist online retailer known for its premium slippers, has announced it has gone into administration.

The company has ceased trading since it enlisted administrators KPMG on 27 December. It also warned that any customers who returned items would have an “unsecured claim” for any funds owed and added a full refund was not guaranteed and could take months.

The London-based company was launched in 2014 by Ankur Shah and heavily relied on pop up ads to promote the slippers which retailed for around £70 and could be transformed into outdoor shoes through its detachable soles.

A statement on its website said: “Thank you for visiting Mahabis. Unfortunately, we are very sorry to report that Mahabis Limited entered administration late on the 27th December 2018.

“We have, for the moment, ceased trading as the administrators take over the business. During the four years since we launched, we sold nearly a million pairs of slippers to customers in over 100 countries; we are all desperately disappointed at this outcome. Please bear with us as we do our best to work through the current circumstances.”

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