Mahabis, a specialist online retailer known for its premium slippers, has announced it has gone into administration.
The company has ceased trading since it enlisted administrators KPMG on 27 December. It also warned that any customers who returned items would have an “unsecured claim” for any funds owed and added a full refund was not guaranteed and could take months.
The London-based company was launched in 2014 by Ankur Shah and heavily relied on pop up ads to promote the slippers which retailed for around £70 and could be transformed into outdoor shoes through its detachable soles.
A statement on its website said: “Thank you for visiting Mahabis. Unfortunately, we are very sorry to report that Mahabis Limited entered administration late on the 27th December 2018.
“We have, for the moment, ceased trading as the administrators take over the business. During the four years since we launched, we sold nearly a million pairs of slippers to customers in over 100 countries; we are all desperately disappointed at this outcome. Please bear with us as we do our best to work through the current circumstances.”